Privacy policy
This privacy policy serves as information about the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online service and the websites, functions and contents associated with it, as well as external online presences, such as our social media profiles (hereinafter jointly referred to as "online offering"). With regard to the terms used, such as “processing” or “responsible person”, we refer to the definition in Art. 4 of the General Data Protection Regulation (GDPR).
Responsible person
Promny, Thomas / Accounting Summit
Trailblazer Summits GmbH
Papenstraße 33e
22089 Hamburg
Deutschland
info@accountingsummit.de
Managing Director: Thomas Promny, Astrid Jäger, Michael Westcott
https://accountingsummit.de/impressum
Types of data processed:
- Inventory data (e.g., names, addresses).
- Contact data (e.g., email, telephone numbers).
- Content data (e.g., text submission, photographs, videos).
- Usage data (e.g., websites visited, interest in contents, access times).
- Meta/communication data (e.g., device information, IP address).
Categories of affected persons
Visitors and users of the online service (affected persons are also subsequently referred to under the general term “users”). Purpose of processing
- Providing the online service, its functions and contents.
- Answering contact inquiries and communication with users.
- Security measures.
- Range measurement/marketing
Terms used
“Personal data” means all information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
“Processing” means any operation or set of operations that is performed upon personal data, whether or not by automatic means. The term is wide-ranging and covers practically all data handling.
"Pseudonymising" means processing personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures that ensure the personal data are not attributed to an identified or identifiable natural person.
"Profiling" means any automated processing of personal data that consists of using such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to that natural person's performance at work, their economic situation, health, personal preferences, interests, reliability, behaviour, location or change of location.
“Responsible person” means the natural or legal person, public authority, agency or other body that alone or jointly determines the purposes and means of personal data processing.
"Processor" means a natural or legal person, public authority, agency or other body that processes personal data on behalf of the responsible person.
Relevant legal basis
In accordance with Art. 13 GDPR, we are sharing the legal basis of our data processing with you. If the legal basis is not stated in the privacy policy, the following applies: The legal basis for obtaining consent is Art. 6(1)(a) and Art. 7 GDPR, the legal basis for processing for the fulfilment of our services and implementation of contractual measures as well as answering enquiries is Art. 6(1)(b) GDPR, the legal basis for processing for the fulfilment of our legal obligations is Art. 6(1)(c) GDPR, and the legal basis for processing for the protection of our legitimate interests is Art. 6(1)(f) GDPR. In the event that vital interests of the data subject or another natural person make it necessary to process personal data, Art. 6 (1) lit. d GDPR serves as the legal basis.
Security measures
In accordance with Art. 32 GDPR, we shall employ appropriate technical and organisational measures to ensure a level of protection appropriate to the risk, taking into account the status of technology, the costs of implementation and the nature, scope, context and purposes of the processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons.
In particular, the measures include ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access to, entry into, disclosure of, assurance of availability of and separation of the data. Furthermore, we have established procedures to ensure that data subjects' rights are exercised, data is deleted, and data compromise is responded to. Furthermore, we take into account the protection of personal data as early as during the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technology engineering and default privacy settings (Art. 25 GDPR).
Cooperation with processors and third parties
Should we publish data about other persons and companies (processors or third parties, pass it on or grant them access to the data in some way as part of our processing, it will only take place on a basis of legal permission (e.g. when it is necessary to share data with a third party, such as a payment service provider, is necessary to fulfil a contract pursuant to Art. 6 (1) lit. b GDPR), if you have consented, if a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).
If we engage a third party to process data on the basis of a “processing contract”, this takes place on the basis of Art. 28 GDPR.
Sharing information to third countries
If we process the data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or do so in the context of the use of third-party services or the disclosure or transmission of data to third parties, this will only occur if it is done to fulfil our (pre-)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to statutory or contractual permissions, we will process the data or share it to a third country only if the special requirements detailed in Art. 44 ff. GDPR are met. I.e., processing is carried out on the basis of special guarantees, such as the officially recognised determination of a level of data protection corresponding to that of the EU (e.g., for the USA through the "Privacy Shield") or compliance with officially recognised special contractual obligations ("standard contractual clauses").
Rights of the affected persons
You have the right to request confirmation of whether the data concerning you are processed and to information about this data as well as to further information and a copy of the data in accordance with Art. 15 GDPR.
In accordance with Art. 16 GDPR, you have the right to request the completion of data concerning you or the correction of inaccurate data concerning you.
In accordance with Art. 17 GDPR, you have the right to request that the data concerning you are deleted, or alternatively, in accordance with Art. 18 GDPR, you may request that their processing is limited.
You have the right to request receipt of the data concerning you, which you have provided us with in accordance with Art. 20 GDPR, as well as to request that it is passed on to other responsible persons.
Furthermore, in accordance with Art. 77 GDPR, you have the right to file a complaint with the relevant supervisory authority.
Right of revocation
In accordance with Art. 7 para. 3 GDPR, you have the right to revoke permissions given with future effect
Right of objection
You can object to future processing of data concerning you at any time in accordance with Art. 21 GDPR. Objection can be made in particular against processing for the purpose of direct advertising.
Cookies and the right of objection to direct advertising
“Cookies” are small files that are saved on the user’s computer. Several pieces of information can be saved within cookies. A cookie is primarily used to save information about a user (or about the device on which the cookie is saved) during or after their visit to the online service. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online service and closes their browser. For example, the contents of a shopping basket in an online shop or a login status can be saved in this kind of cookie. “Permanent” or “persistent” cookies are those that remain saved after the browser is closed. For example, the login status can be saved if users visit again after several days. Likewise, users’ interests can be stored in a cookie and used for reach measurement or marketing purposes. “Third-party cookies” are cookies that are offered by providers other than the responsible party that operates the online service (otherwise, if they are only proprietary cookies, they are called "first-party cookies").
We can use temporary and permanent cookies and explain this in our privacy policy.
If users do not want cookies to be saved on their computer, they are asked to deactivate the corresponding options in the system settings of their browser. Saved cookies can be deleted in the browser system settings. Excluding cookies can lead to limited functionality of this online service.
General objection to the use of cookies for the purpose of online marketing can be explained for a large number of the services, especially for tracking, on the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. Furthermore, cookies can also be saved using the deactivation in the browser settings. Please note that it will then no longer be possible to use all functions of this online service.
Deleting data
Data processed by us will be deleted in accordance with Art. 17 and 18 GDPR or limited in their processing. If not expressly given within this Privacy Policy, the data we save will be deleted as soon as they are no longer necessary for the intended purpose and no retention requirements prevent deletion. If the data are not deleted because they are necessary for other legal purposes, processing will be limited. I.e., the data will be locked and cannot be processed for other purposes. This applies to data that must be stored for commercial or tax purposes, for example.
In accordance with legal requirements in Germany, storage in particular lasts for 10 years in accordance with §§ 147 para. 1 AO, 257 para. 1 no. 1 and 4, para. 4 HGB (books, records, management reports, accounting records, commercial books, documents relevant for taxation, etc.) and 6 years in accordance with § 257 para. 1 no. 2 and 3, para. 4 HGB (commercial letters).
According to legal requirements in Austria, storage in particular lasts for 7 years in accordance with § 132 para. 1 BAO (accounting records, vouchers/invoices, accounts, receipts, business papers, statement of income and expenditure, etc.), for 22 years in connection with properties and for 10 years for records associated with services provided electronically, telecommunications, radio and television services provided to those who are not businesses in EU member states and for which the Mini-One-Stop-Shop (MOSS) is used.
Business-related processing
In addition, we process
- contract data (e.g., subject matter of the contract, term, customer category)
- payment data (e.g., bank details, payment history)
from our customers, prospective customers and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.
Order processing in the online shop and customer account
We process our customers' data as part of order processing in our online shop to enable them to select and order the selected products and services, as well as to facilitate payment and delivery, or completion, of the order.
The data processed includes inventory data, communication data, contract data, payment data, and the persons affected by the processing include our customers, interested parties and other business partners. The processing is carried out for the purpose of providing contractual services within the scope of operating an online shop, billing, delivery and customer services. We use session cookies to store the contents of the shopping basket and permanent cookies to store the login status.
The processing is carried out on the basis of Art. 6 Para. 1 lit. b (execution of order transactions) and c (legally required archiving) GDPR. The information marked here as required is necessary to justify and fulfil the contract. We disclose the data to third parties only within the scope of delivery and payment or within the scope of legal permissions and obligations towards legal advisors and authorities. The data is only processed in third countries if this is necessary for the fulfilment of the contract (e.g., at the customer's request for delivery or payment).
Users can choose to create a user account, in which they can view their specific orders. During the registration process, the required mandatory information is indicated to users. The user accounts are not public and cannot be indexed by search engines. If users have cancelled their user account, the data concerning the user account will be deleted, subject to their retention being necessary for reasons of commercial or tax law in accordance with Art. 6 para. 1 lit. c GDPR. Information in the customer account shall remain there until deletion and subsequent archiving in the event of a legal obligation. It is the responsibility of the users to save their data in the event of termination before the end of the contract.
Within the scope of registration and renewed logins, as well as the use of our online services, we store the IP address and the time of the corresponding user action. The storage is carried out on the basis of our legitimate interests as well as those of the users in protection against misuse and other unauthorised use. As a matter of principle, this data is not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 para. 1 lit. c GDPR.
Deletion takes place upon the expiry of legal warranty and comparable obligations; the necessity of keeping the data is reviewed every three years. Where there are legal archiving obligations, deletion takes place upon their expiry (end of commercial law (6 years) and tax law (10 years) retention obligation).
External payment providers
We use external payment service providers, whose platforms we and our users can use to make payment transactions (e.g., each with a link to the privacy policy, PayPal (https://www.paypal.com/de/webapps/mpp/ua/privacy-full), Klarna (https://www.klarna.com/de/datenschutz/), Skrill (https://www.skrill.com/de/fusszeile/datenschutzrichtlinie/), Giropay (https://www.giropay.de/rechtliches/datenschutz-agb/), Visa (https://www.visa.de/datenschutz), Mastercard (https://www.mastercard.de/de-de/datenschutz.html), American Express (https://www.americanexpress.com/de/content/privacy-policy-statement.html)
The data processed by the payment service providers include inventory data, such as the name and address, bank data, such as account numbers and credit card numbers, passwords, TANs and checksums, as well as the contract, totals and recipient-related information. These details are required to carry out the transactions. However, the data entered is only processed by the payment service providers and stored with them. I.e., we do not receive any account or credit card-related information, only information with confirmation or negative information regarding the payment. Under certain circumstances, the data may be transmitted to credit agencies by the payment service providers. The purpose of this transmission is to check identity and creditworthiness. Please refer to the payment service providers' terms and conditions and data protection information.
The terms and conditions and data protection notices of the respective payment service providers apply to the payment transactions and can be accessed within the respective websites or transaction applications. We also refer to these for further information and the rights of revocation, information and other data subject rights.
Administration, financial accounting, office organisation, contact management
We process data within the scope of administrative tasks, organising our business, financial accounting and complying with legal obligations, such as archiving. In doing so, we process the same data that we process when providing our contractual services. The basis for processing can be found in Art. 6 para. 1 lit. c. GDPR, Art. 6 para. 1 lit. f. GDPR. The processing affects customers, interested parties, business partners and website visitors. The purpose and interest behind processing lies in administration, financial accounting, office organisation and archiving data, i.e., tasks that allow us to maintain our business activities, perform our tasks and provide our services. The deletion of data with regard to contractual services and contractual communication corresponds to the information provided in these processing activities.
In this context, we disclose or pass on data to the tax authorities, consultants such as tax advisors or auditors, as well as other fee offices and payment service providers.
Furthermore, we store information on suppliers, organisers and other business partners on the basis of our business interests, e.g., for the purpose of contacting them at a later date. This data, most of which is company-related, is generally stored permanently.
Registration function
Users can create a user account. As part of the registration process, the mandatory information required is indicated to users and processed on the basis of Art. 6 (1) lit. b GDPR for the purpose of providing the user account. The processed data includes in particular the login information (name, password and email address). The data entered during registration is used for the purposes of using the user account and its intended purpose.
Users may be informed by email about information relevant to their user account, such as technical changes. If users have terminated their user account, their data relating to the user account will be deleted, subject to any legal obligation to retain it. It is the responsibility of the users to save their data in the event of termination before the end of the contract. We are entitled to irretrievably delete all user data stored during the term of the contract.
We store the IP address and the time of the corresponding user action within the scope of the use of our registration and login functions and the use of the user account. The storage is carried out on the basis of our legitimate interests, as well as those of the users, in protection against misuse and other unauthorised use. As a matter of principle, this data is not passed on to third parties unless it is necessary for the pursuit of our claims or there is a legal obligation to do so in accordance with Art. 6 para. 1 lit. c GDPR. The IP addresses are anonymised or deleted after 7 days at the latest.
Contact
When contacting us (e.g., via contact form, email, telephone or social media), the user's details are processed for the purpose of handling the contact request and its processing pursuant to Art. 6 (1) lit. b) GDPR. The user's details may be stored in a customer relationship management system ("CRM system") or comparable enquiry organisation.
We delete enquiries when they are no longer necessary. We review the necessity every two years. Furthermore, legal archiving obligations apply.
Hosting and email dispatch
The hosting services used by us serve to provide the following services: Infrastructure and platform services, computing capacity, storage space and database services, email dispatch, security services and technical maintenance services, which we use for the purpose of operating this online offer.
In doing so, we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta data and communication data from customers, interested parties and visitors to this online service on the basis of our legitimate interests in an efficient and secure provision of this online service pursuant to Art. 6 para. 1 lit. f GDPR in conjunction with Art. 28 GDPR (conclusion of a contract). Art. 28 GDPR (conclusion of order processing agreement).
Collection of access data and log files
On the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR, we, or our hosting provider, collect data about every access to the server on which this service is located (server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the page visited previously), IP address and the requesting provider.
Log file information is stored for security reasons (e.g., for information on abuse or fraud) for a maximum of 7 days and then deleted. If further storage of data is required for evidentiary purposes, it is exempt from deletion until the respective incident is clarified.
Google Tag Manager
Google Tag Manager is a solution that allows us to manage website tags via an interface (and thus, for example, integrate Google Analytics and other Google marketing services into our online service). The tag manager itself (which implements the tags) does not process any personal user data. For information on the processing of users' personal data, please refer to the following information on Google services. Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html.
Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC ("Google"), on the basis of our legitimate interests (i.e., interest in the analysis, optimisation and economic operation of our online service in line with the meaning of Art. 6 (1) lit. f. GDPR). Google uses cookies. The information generated by the cookie about the use of the online service by the users is usually transmitted to a Google server in the USA and stored there.
Google is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Google will use this information on our behalf for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. In doing so, pseudonymous user profiles can be created from the processed data.
We only use Google Analytics with IP anonymisation activated. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
The IP address transmitted by the user's browser will not be merged with other data from Google. Users can prevent the storage of cookies by changing the appropriate setting in their browser software; users can also prevent Google from collecting the data generated by the cookie and related to their use of the online service, as well as from processing this data, by downloading and installing the browser plugin available via the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
For more information on Google's use of data, settings and objection options, please refer to Google's privacy policy (https://policies.google.com/technologies/ads) and the settings for the display of advertising by Google (https://adssettings.google.com/authenticated).
The users' personal data is deleted or anonymised after 14 months.
Google AdSense with personalised ads
We use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94040 USA ("Google") on the basis of our legitimate interests (i.e., interest in the analysis, optimisation and economic operation of our online service in line with Art. 6 para. 1 lit. f. GDPR) the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google").
Google is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use the AdSense service, which helps display advertisements on our website, and we receive payment for displaying them and other use. For these purposes, usage data such as the click on an advertisement and the IP address of the user are processed, whereby the IP address is shortened by the last two digits. Processing of the user data is therefore pseudonymised.
We use AdSense with personalised ads. In doing so, Google draws conclusions about users' interests based on the websites they visit or apps they use in order to create the user profiles. Advertisers use this information to tailor their campaigns to these interests, which is beneficial for users and advertisers alike. Ads are then personalised for Google if the data collected or known determine or influence the ad selection. This includes, but is not limited to, previous searches, activity, website visits, app usage, demographic and location information. Specifically, this includes demographic targeting, interest category targeting, remarketing, and targeting on customer matching lists and audience lists uploaded to DoubleClick Bid Manager or Campaign Manager.
For more information on Google's use of data, settings and opt-out options, please refer to Google's privacy policy (https://policies.google.com/technologies/ads) and Google's advertising display settings (https://adssettings.google.com/authenticated).
Google AdSense with non-personalised ads
We use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 9.0.1 USA ("Google") on the basis of our legitimate interests (i.e., interest in the analysis, optimisation and economic operation of our online service in line with Art. 6 para. 1 lit. f. GDPR).
Google is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use the AdSense service, which helps display advertisements on our website, and we receive payment for displaying them and other use. For these purposes, usage data such as the click on an advertisement and the IP address of the user are processed, whereby the IP address is shortened by the last two digits. Processing of the user data is therefore pseudonymised.
We use AdSense with non-personalised ads. This means that the ads are not displayed based on user profiles. Non-personalised ads are not based on past user behaviour. Targeting uses contextual information, including broad (e.g., location-level) geographic targeting based on current location, content on the current website or app, and current search terms. Google prohibits any personalised targeting, including demographic targeting and targeting based on user lists.
For more information on Google's use of data, settings and opt-out options, please see Google's privacy policy (https://policies.google.com/technologies/ads) and the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).
Google AdWords and conversion measurement
We use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 9.10.2008 ("Google") on the basis of our legitimate interests (i.e., interest in the analysis, optimisation and economic operation of our online service in line with Art. 6 para. 1 lit. f. GDPR).
Google is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use the online marketing method Google "AdWords" to place ads in the Google advertising network (e.g., in search results, in videos, on web pages, etc.) so that they are displayed to users who have a presumed interest in the ads. This allows us to better target ads for and within our online service to present users only with ads that potentially match their interests. If, for example, a user is shown ads for products they have been interested in on other online services, this is referred to as "remarketing". For these purposes, when our website and other websites on which the Google advertising network is active are visited, a code is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also known as "web beacons") are integrated into the website. With their help, an individual cookie, i.e., a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). This file records which web pages the user has visited, which content the user is interested in and which offers the user has clicked on, as well as technical information on the browser and operating system, referring web pages, time of visit and other information on the use of the online service.
Furthermore, we receive a unique "conversion cookie". The information obtained with the help of the cookie is used by Google to create conversion statistics for us. However, we only receive an anonymised total number of users that clicked on our ad and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that personally identifies users.
The user data is processed pseudonymously within the Google advertising network. This means that Google does not store and process the name or email address of the user, for example, but processes the relevant data on a cookie basis within pseudonymous user profiles. This means that from Google's perspective, the ads are not managed and displayed for a specific person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly allowed Google to process the data without pseudonymisation. The information collected about users is transmitted to Google and stored on Google's servers in the USA.
For more information about Google's use of data, settings and opt-out options, please refer to Google's privacy policy (https://policies.google.com/technologies/ads) and the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).
Facebook Pixel, Custom Audiences and Facebook Conversion
Within our online service, we use the "Facebook pixel" from the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), due to our legitimate interests in the analysis, optimisation and economic operation of our online service.
Facebook is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
With the help of the Facebook pixel, it is possible for Facebook to determine the visitors to our online offer as a target group for displaying advertisements ("Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online service or who have certain characteristics (e.g., interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook ("Custom Audiences"). We also want to use the Facebook pixel to ensure that our Facebook ads correspond to the users' potential interests and are not perceived as annoying. With the help of the Facebook pixel, we can also track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad ("conversion").
The data is processed by Facebook within the framework of Facebook's data use policy. Accordingly, you can find general information on the display of Facebook ads in Facebook's data usage policy: https://www.facebook.com/policy.php. Specific information and details on the Facebook pixel and how it works can be found in Facebook's help section: https://www.facebook.com/business/help/651294705016616.
You can object to collection by the Facebook pixel and use of your data to display Facebook ads. To adjust which types of ads are displayed to you on Facebook, you can go to the page set up by Facebook and follow the instructions there on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings apply independent of the platform, i.e., they are applied to all devices, such as desktop computers or mobile devices.
You can also opt out of the use of cookies for reach measurement and advertising purposes via the Network Advertising Initiative opt-out page (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).
Online presence on social media
We maintain online presences on social networks and platforms in order to be able to communicate with customers, interested parties and users active there and to inform them about our services. When visiting the respective networks and platforms, the terms and conditions and data processing guidelines of the respective operators apply.
Unless otherwise stated in our privacy policy, we process the data of users if they communicate with us via the social networks and platforms, e.g., write posts on our online presences or send us messages.
Integration of third-party services and content
On our online service, we use content and service offers from third parties on the basis of our legitimate interests (i.e., interest in the analysis, optimisation and economic operation of our online offer in line with Art. 6 para. 1 lit. f. GDPR) to integrate content and services offered by third-party providers, such as videos or fonts (hereinafter uniformly referred to as "content").
This always requires that the third-party providers of this content are aware of the IP address of the user, as without the IP address, they would not be able to send the content to their browser. The IP address is therefore necessary to display this content. We endeavour to only use content where the respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. Pseudonymous information may also be stored in cookies on the user's device and may contain technical information about the browser and operating system, redirecting websites, time of visit and other information about the use of our online service, as well as being linked to such information from other sources.
YouTube
We integrate videos from the platform "YouTube" from the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
Google Fonts
We integrate the fonts ("Google Fonts") from the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
Google Maps
We integrate the maps of the "Google Maps" service from the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The data processed may include, in particular, IP addresses and location data of the users, however, these are not collected without their consent (usually carried out within the settings of their mobile devices). The data may be processed in the USA. Privacy policy: https://www.google.com/policies/privacy/, Opt out: https://adssettings.google.com/authenticated.
Use of Facebook social plugins
We use social plugins ("Facebook Social Plugins") on the basis of our legitimate interests (i.e., interest in the analysis, optimisation and economic operation of our online service in line with Art. 6 para. 1 lit. f. GDPR) social plugins ("plugins") from the social network facebook.com, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). The plugins can display interaction elements or content (e.g., videos, graphics or text contributions) and are recognisable by one of the Facebook logos (white "f" on a blue tile, the term "Like", or a "thumbs up" sign) or are marked with an additional "Facebook Social Plugin". The list and appearance of Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.
Facebook is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
When a user initiates a function of this online service that contains such a plugin, their device establishes a direct connection with the Facebook servers. The content of the plugin is transmitted by Facebook directly to the user's device and integrated into the online service by the latter. In the process, user profiles can be created from the processed data. We therefore have no influence over the scope of the data that Facebook collects with the help of this plugin and therefore inform users according to our level of knowledge.
By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online service. If the user is logged in to Facebook, Facebook can assign the visit to his or her Facebook account. If users interact with the plugins, for example by clicking the Like button or posting a comment, the corresponding information is transmitted from their device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and store their IP address. According to Facebook, only an anonymised IP address is stored in Germany.
The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the related rights and settings options for protecting the privacy of users, can be found in Facebook's privacy policy: https://www.facebook.com/about/privacy/.
If a user is a Facebook member and does not want Facebook to collect data about them via this online service and link it to their membership data stored by Facebook, they must log out of Facebook and delete their cookies before using our online service. Further settings and objections to the use of data for advertising purposes are possible within Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. The settings apply independent of the platform, i.e., they are applied to all devices, such as desktop computers and mobile devices.
